Protected: 30+ sneaky secrets to cultivating irresistible influence over your prospects

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Sinister Secrets of an Ex Million-Dollar Copywriter – Part 2

In Part 1 of this article, we began discussing how secrets are the most valuable commodity we can trade in any information market.

(In fact, I’d argue that secrets are the ONLY kind of information with any trade value.  But I digress.)

So we now know that our goal should be to generate valuable secrets that we can trade within our market.  To understand how we might do that, let’s talk a little about how people place a value on a given secret.

Fortunately for us marketers, this is a largely involuntary process that we can influence and even control.

(840 words, estimated 3:22 mins reading time)

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