Hi there!

Tonight, at 8PM Eastern @ http://colintheriot.com/tmnlive I am recording a new episode of “Passion, Persuasion, and Profit” and I’d love to see you there!

I will be talking mainly about positioning your products for premium pricing. I’m going to show how you can start charging more for the stuff you already sell without doing anything to the product at all, so you make more money.

Plus, you get more JVs because you offer bigger commissions, too.

AND, you attract a better class of customer than the sleazy serial refunder who whines over a $7 ebook because it won’t make them breakfast.

That’s at http://colintheriot.com/tmnlive at 8PM Eastern, tonight (Thursday, April 5th).

See you there!

~Colin

He's actually pretty clever despite the way he talks...

If you’re around tonight, I have a pretty cool topic for my upcoming episode of “Passion, Persuasion and Profit.”

We’re going to talk about why you need at least a “Minimum Viable Personality” to create a product people actually care about…

And I’ll also tell you how to turn that “MVP” into another kind: what I call a “Maximum Value Persona”. And from that position, you can weild massive influence your entire niche.

Oh, and also, we’ll talk about a fake giant robot dinosaur from space, and how his work dovetails nicely into my own. Plus, he’s a nice example of the dual MVP principles at work.

Must be seen to be believed.

Join me for the live chat at 7PM Eastern @ http://colintheriot.com/tmnlive

Thanks, and see you there!

~Colin

We will definitely NOT be talking about these...

Hey there!

Tonight @ 7PM Eastern on my weekly chat show “Passion, Persuasion, and Profit”: I’ll be talking about roleplaying.  Not the kinky kind, not the nerdy kind, and not even the theatrical kind.

What I want to talk about are the various “roles” I’ve identified in my work that people use to gather and interact with their various audiences.

You can watch and participate here: http://colintheriot.com/tmnlive

And remember, I’m NOT talking about acting.  I’m talking about a role you adopt the same way you adopt the role of Spouse, Parent, Employee, Boss, Child, Sibling, etc.

And this is IMPORTANT – because the WAY you talk to your audience can subconsciously dictate HOW they will perceive you.

We’ll cover: Guru, Educator, Entertainer, Explorer, Exile, Reporter, Reviewer, Jackass, and Bellwether…

Those are NOT ALL of the roles you may find, but they ARE the ones I see used effectively most often.  We’ll talk about who is using each one successfully, why they work, and give examples of how you can use them yourself, either solo or in combination.

It should be awesome.  But it will be EVEN BETTER if you show up!  :)

So I hope to see you there tonight!  Thursday, January 19th, 2012 – 7PM Eastern @ http://colintheriot.com/tmnlive

If you are around in just a couple of hours at 7PM Eastern, come watch my show on http://talkmarketingnow.com – I’m going to talk about the importance of being Known, Liked, and Trusted… but ALSO how you can accidentally get people to Know, Like, and Trust you in the WRONG way, and how you can blow it when you try selling them stuff.

Hi!

It’s Thursday, and that means tonight at 7PM Eastern, I’ll be hosting a new episode of “Passion, Persuasion, and Profit” LIVE on http://talkmarketingnow.com.

On the show, we’re going to talk about this dude, Bartle. No, he wasn’t one of the wine cooler guys. Way back in the 90′s this guy Bartle created a model that has become VERY popular with game designers.

It’s popular (and USEFUL) because helps explain:

* WHY people get hooked on massively multiplayer online games…
* WHAT they need to become more and more immersed so they keep playing (and paying)…
* HOW they interact with other players and the “game world” as they advance…
* And other freaky psychological stuff. There’s a chart and everything.

Now, take the above and swap out “games” with “your products” and “game world” with “niche community” and you can see why this model might be very useful to us, too. And that applies whether you just want to market to a given community, or build your OWN niche community.

Follow this model and help your customers progress from “Killer” to “Explorer” to “Achiever” to “Socializer” – which leads to more sales, better retention, and more satisfied customers.

If that doesn’t make sense to you yet, just tune in tonight, and I promise it will.

That’s tonight, Thursday July 28th at 7PM Eastern
on http://TalkMarketingNow.com

Hope you can make it!

~ Colin

P.S. Don’t think that talking about games means that we won’t be talking about some serious marketing tactics. Games themselves are a multi-billion dollar industry, employing cutting edge psychology and research to give people an experience that is DRASTICALLY better than their day to day reality. Does that bother you? It SHOULD!

Let’s talk about it tonight on the show. 7PM Eastern on
http://TalkMarketingNow.com

Hi!

I hope you’ll be able to join me live tonight on http://talkmarketingnow.com at 7pm Eastern for my weekly show: Passion, Persuasion, and Profit!

That’s exactly what I’ll be talking about, too.  The name of the show also HAPPENS to be the 3-legged stool of must-have ingredients for a career as an info “guru” with an audience in any niche of your choosing.

So if you have a PASSION – if you are willing to PERSUADE people to adopt your same enthusiasm for your chosen topic – if you want to find a way to PROFIT simply by pursuing your own happiness…

Watch tonight!  Hope to see you all there!

~Colin

P.S. You might want to get ready to record it too, because I’ll tell you how to earn a free hour of consulting with me.  (Normally at least $250.)  I’d take that deal.  That’s a good deal.

Hi there,

On tonight’s show on http://talkmarketingnow.com (7PM Eastern) I’m going to continue last week’s discussion about the strange inner workings of our primitive monkey minds and how we can be tricked into thinking things (and thus, behaving according to those thoughts).  For us marketers, that means making people buy things just by telling them to.

Last week we talked about the Ziegarnik Effect and the Von Restorff Effect and how you can use them to short-circuit the mechanisms of attention.  This week, we’re going to explore those mechanisms further and discuss a long-term strategy for creating a HAPPY and FULFILLED audience… of people who are total ADDICTS for your information.

Seth Godin once said “All Marketers Are Liars” – well I say “All Info Marketers Are Drug Dealers!”

You’ll have to tune in tonight to see why!

Join me tonight, LIVE on http://talkmarketingnow.com (Thursday, 7pm Eastern) and let’s talk about it.

See you there!

~Colin

Hi there!

I hope you can join me LIVE on http://TalkMarketingNow.com tonight (at 7pm Eastern) for a new LIVE episode of my weekly chat show, “Passion, Persuasion, and Profit.”

I’ll be talking about attention:

> How to capture it (even in crowded niches) with sneaky secret tricks…
> How to ensnare it (even when the prospect is distracted) with more sneaky secret tricks…
> How to put under pressure (and release it with a BANG when you make an offer) using yet more sneaky secret tricks…
> How to spin it out into and endless golden thread that you can weave in and out of every message you write…

Yeah, that one uses sneaky secret tricks too. . So if that’s your thing, check out http://TalkMarketingNow.com tonight at 7 Eastern.

I would love to see you there. So when people pay you with the precious currency of attention, you give them something worth “buying”!

Plus, I’m giving away a FREE hour of copy consulting, but you have to tune in to find out how! (That normally costs about $250.)

Hope that got your attention!
Colin

Okay, only kinda sorta. I can’t cover “how to write copy” in an hour… But I WILL talk about how to start with the product. I will reveal how I take a list of features and end up with deep subliminal psychological hooks that will make prospect WANT to buy your product before they even know it exists!

To check it out and even participate, join me LIVE tonight at 7PM Eastern on http://talkmarketingnow.com.

Hey there.  Scott Murdaugh apparently can’t make his hour on http://www.talkmarketingnow.com tonight, so I will be filling his hour as well as my own usual hour of “Passion, Persuasion, and Profit” tonight.  So starting at 6pm Eastern, I’ll be talking about stories and how we can use them to brand us and help us sell more.  Then at 7pm Eastern, I’ll start with my planned topic: How to create high-value information products in a very short amount of time.   I hope you can join me!