Sinister Secrets of an Ex Million-Dollar Copywriter – Part 1

Can you keep a secret?

Maybe you shouldn’t.  Telling and selling is where it’s at.  In an information economy, secrets are the most valuable currency there is.

Sure, you CAN get by and sell common knowledge through clever packaging, or even handy organization.  It used to be you could sell encyclopedias door to door, too.

But those days are dwindling.  Some would even say they’re over.

Simple facts are free and freely available on the hunks of plastic and metal we all carry around with us.  People don’t want to pay anymore for what they can Google up for free.

(552 words, estimated 2:12 mins reading time)

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