If it’s true that a picture is worth 1000 words, what does that say about how important imagery is to persuasive copywriting?  I argue that it’s essential to success.  Want to know why?

Tonight, on my free, LIVE chat show, I will tell you WHAT to show and WHY – Use imagery to establish authority, build rapport, and make you more REAL and TRUSTWORTHY to your audience…

So you can more easily make them buy whatever you like.  Or you know, help people and stuff.  That works, too.

So I hope you can join me tonight, 8PM Eastern at http://colintheriot.com/tmnlive

It’ll be fun (and educational, too!)

~Colin

Hi there!

Tonight, at 8PM Eastern @ http://colintheriot.com/tmnlive I am recording a new episode of “Passion, Persuasion, and Profit” and I’d love to see you there!

I will be talking mainly about positioning your products for premium pricing. I’m going to show how you can start charging more for the stuff you already sell without doing anything to the product at all, so you make more money.

Plus, you get more JVs because you offer bigger commissions, too.

AND, you attract a better class of customer than the sleazy serial refunder who whines over a $7 ebook because it won’t make them breakfast.

That’s at http://colintheriot.com/tmnlive at 8PM Eastern, tonight (Thursday, April 5th).

See you there!

~Colin

Hi there!

It’s Thursday once again, and that means tonight at 7PM Eastern, I’m hosting a new episode of my live chat show: Passion, Persuasion, and Profit.  Tonight, we’re going to talk about why most email marketing sucks.  Not only is it not as effective as it could be, but it’s usually boring and trite.

http://colintheriot.com/tmnlive

But don’t worry – writing snappy, persuasive emails that build your influence over your audience are actually VERY easy to write when you have a good pattern to follow.  Fortunately, I have SEVERAL!  Plus, they all have cool, wicked-sounding names…

I’m going to talk in detail about a few different “swipe-able” email patterns that I’ve used to do influence building for clients. I’m going to talk about what each pattern is, how to use it, and when to use it.

The ones I have on my list for tonight are:

• The Value Bomb
• The Superior Second Solution
• The Noble Competitor
• The Problem Primer
• The Hunchback
• The Piggyback

But please, bring your questions (and bring your own beer) – we’re going to have a good time AND teach you how easy it is to make more money with your email list (even if it’s teeny tiny)!

http://colintheriot.com/tmnlive

See you there,

~Colin

Hi!

It’s Thursday, and that means tonight at 7PM Eastern, I’ll be hosting a new episode of “Passion, Persuasion, and Profit” LIVE on http://talkmarketingnow.com.

On the show, we’re going to talk about this dude, Bartle. No, he wasn’t one of the wine cooler guys. Way back in the 90′s this guy Bartle created a model that has become VERY popular with game designers.

It’s popular (and USEFUL) because helps explain:

* WHY people get hooked on massively multiplayer online games…
* WHAT they need to become more and more immersed so they keep playing (and paying)…
* HOW they interact with other players and the “game world” as they advance…
* And other freaky psychological stuff. There’s a chart and everything.

Now, take the above and swap out “games” with “your products” and “game world” with “niche community” and you can see why this model might be very useful to us, too. And that applies whether you just want to market to a given community, or build your OWN niche community.

Follow this model and help your customers progress from “Killer” to “Explorer” to “Achiever” to “Socializer” – which leads to more sales, better retention, and more satisfied customers.

If that doesn’t make sense to you yet, just tune in tonight, and I promise it will.

That’s tonight, Thursday July 28th at 7PM Eastern
on http://TalkMarketingNow.com

Hope you can make it!

~ Colin

P.S. Don’t think that talking about games means that we won’t be talking about some serious marketing tactics. Games themselves are a multi-billion dollar industry, employing cutting edge psychology and research to give people an experience that is DRASTICALLY better than their day to day reality. Does that bother you? It SHOULD!

Let’s talk about it tonight on the show. 7PM Eastern on
http://TalkMarketingNow.com

Hey guys,

Been a while since I posted, but I’ve been busy. I’ve spoken at two events and been helping with copy for two launches. One of them is still a secret, but Video Boss 2 just finished, so I can share that one. In fact, a lot of folks I met on Andy Jenkins’ Bossathon events might be reading this. If so, HI!

Also, I spoke at Dennis Becker and Rachel Rofe’s “Earn $1K a Day” Event in Vegas, AND the Warrior Forum Live Event in Raleigh, N.C. Both were awesome, and I was happy to meet a ton of people there as well.

If you’re new to my list or blog or facebook, etc. I wanted to let you know you can join me LIVE tonight at 7PM Eastern on http://talkmarketingnow.com where I’ll be talking about a couple of very important words when it comes to copy:

Those are the words “COULD” and “SHOULD” and I think you’ll get a lot out of it.  So if you just met me recently, via ANY of the ways I mentioned, I hope you can make it to the live show and we’ll chat and kibbutz and all that good stuff.

And if you can’t make it, hey, I’m on every week.  In fact, I’m actually on vacation in Mexico now, and I won’t let that stop me from making the show!  So I hope it won’t stop you either.  Again, that’s 7PM Eastern.

See you there!

Colin

Hey there!

Last minute notice, but in about 30 minutes, at 7PM Eastern, on http://talkmarketingnow.com I’ll be talking about Personal Branding, but not in the usual way.

See normally, I talk about building your brand through messaging on the web.  Having recently attended a live marketing event this past weekend, I’ll be talking about how to represent your personal brand LIVE, in person.

There’s not much more to it than that, and if you want to improve your ability to build your legend and celebrity in a face to face encounter, you’re going to want to tune in!

Hope to see you there on http://talkmarketingnow.com and if you miss it, I can’t say for certainty I’ll get a recording.  So be there, or be rectangular.

~Colin

P.S. I’m on every Thursday at 7PM Eastern, so set your calendar so you won’t miss an episode!

Hi!

I hope you’ll be able to join me live tonight on http://talkmarketingnow.com at 7pm Eastern for my weekly show: Passion, Persuasion, and Profit!

That’s exactly what I’ll be talking about, too.  The name of the show also HAPPENS to be the 3-legged stool of must-have ingredients for a career as an info “guru” with an audience in any niche of your choosing.

So if you have a PASSION – if you are willing to PERSUADE people to adopt your same enthusiasm for your chosen topic – if you want to find a way to PROFIT simply by pursuing your own happiness…

Watch tonight!  Hope to see you all there!

~Colin

P.S. You might want to get ready to record it too, because I’ll tell you how to earn a free hour of consulting with me.  (Normally at least $250.)  I’d take that deal.  That’s a good deal.

In this video I’ll talk about the apps I’ve been using to make these videos entirely on my iphone 4, including shooting, editing, uploading and even making snazzy slides.

Hi there,

On tonight’s show on http://talkmarketingnow.com (7PM Eastern) I’m going to continue last week’s discussion about the strange inner workings of our primitive monkey minds and how we can be tricked into thinking things (and thus, behaving according to those thoughts).  For us marketers, that means making people buy things just by telling them to.

Last week we talked about the Ziegarnik Effect and the Von Restorff Effect and how you can use them to short-circuit the mechanisms of attention.  This week, we’re going to explore those mechanisms further and discuss a long-term strategy for creating a HAPPY and FULFILLED audience… of people who are total ADDICTS for your information.

Seth Godin once said “All Marketers Are Liars” – well I say “All Info Marketers Are Drug Dealers!”

You’ll have to tune in tonight to see why!

Join me tonight, LIVE on http://talkmarketingnow.com (Thursday, 7pm Eastern) and let’s talk about it.

See you there!

~Colin

An intro for my new video series where I will share my morning coffee ideas with you via video instead of just cramming them in my secret notebook.