has lots of writing (and thinking) to do, and LIKES IT!
So it’s possible someone may have noticed that I haven’t updated since early February. That’s due to a few reasons. First, I broke my blog on the admin side right around then, and I haven’t had time until now to fix it.
That’s due to one of the other reasons I’ve been so busy. I was hired on by my friend and mentor Andy Jenkins to do some copy for his blog and for his Video Boss launch last month. HUGE success.
In Part 1 of this article, we began discussing how secrets are the most valuable commodity we can trade in any information market.
(In fact, I’d argue that secrets are the ONLY kind of information with any trade value. But I digress.)
So we now know that our goal should be to generate valuable secrets that we can trade within our market. To understand how we might do that, let’s talk a little about how people place a value on a given secret.
Fortunately for us marketers, this is a largely involuntary process that we can influence and even control.
Can you keep a secret?
Maybe you shouldn’t. Telling and selling is where it’s at. In an information economy, secrets are the most valuable currency there is.
Sure, you CAN get by and sell common knowledge through clever packaging, or even handy organization. It used to be you could sell encyclopedias door to door, too.
But those days are dwindling. Some would even say they’re over.
Simple facts are free and freely available on the hunks of plastic and metal we all carry around with us. People don’t want to pay anymore for what they can Google up for free.
Facebook
MySpace
Twitter