LIVE Tonight: Roleplaying in Marketing (Only Slightly Dirty)

We will definitely NOT be talking about these...

Hey there!

Tonight @ 7PM Eastern on my weekly chat show “Passion, Persuasion, and Profit”: I’ll be talking about roleplaying. Not the kinky kind, not the nerdy kind, and not even the theatrical kind.

What I want to talk about are the various “roles” I’ve identified in my work that people use to gather and interact with their various audiences.

You can watch and participate here: http://colintheriot.com/tmnlive

And remember, I’m NOT talking about acting. I’m talking about a role you adopt the same way you adopt the role of Spouse, Parent, Employee, Boss, Child, Sibling, etc.

And this is IMPORTANT – because the WAY you talk to your audience can subconsciously dictate HOW they will perceive you.

We’ll cover: Guru, Educator, Entertainer, Explorer, Exile, Reporter, Reviewer, Jackass, and Bellwether…

Those are NOT ALL of the roles you may find, but they ARE the ones I see used effectively most often. We’ll talk about who is using each one successfully, why they work, and give examples of how you can use them yourself, either solo or in combination.

It should be awesome. But it will be EVEN BETTER if you show up! :)

So I hope to see you there tonight! Thursday, January 19th, 2012 – 7PM Eastern @ http://colintheriot.com/tmnlive