Hi!
It’s Thursday, and that means tonight at 7PM Eastern, I’ll be hosting a new episode of “Passion, Persuasion, and Profit” LIVE on http://talkmarketingnow.com.
On the show, we’re going to talk about this dude, Bartle. No, he wasn’t one of the wine cooler guys. Way back in the 90′s this guy Bartle created a model that has become VERY popular with game designers.
It’s popular (and USEFUL) because helps explain:
* WHY people get hooked on massively multiplayer online games…
* WHAT they need to become more and more immersed so they keep playing (and paying)…
* HOW they interact with other players and the “game world” as they advance…
* And other freaky psychological stuff. There’s a chart and everything.
Now, take the above and swap out “games” with “your products” and “game world” with “niche community” and you can see why this model might be very useful to us, too. And that applies whether you just want to market to a given community, or build your OWN niche community.
Follow this model and help your customers progress from “Killer” to “Explorer” to “Achiever” to “Socializer” – which leads to more sales, better retention, and more satisfied customers.
If that doesn’t make sense to you yet, just tune in tonight, and I promise it will. 
That’s tonight, Thursday July 28th at 7PM Eastern
on http://TalkMarketingNow.com
Hope you can make it!
~ Colin
P.S. Don’t think that talking about games means that we won’t be talking about some serious marketing tactics. Games themselves are a multi-billion dollar industry, employing cutting edge psychology and research to give people an experience that is DRASTICALLY better than their day to day reality. Does that bother you? It SHOULD!
Let’s talk about it tonight on the show. 7PM Eastern on
http://TalkMarketingNow.com
Add a Comment
Awesome topic. Kills me that I won’t be able to tune in. Promised the kids we’d see Cars 2 ‘fore it races over to disk.
Recording perhaps? (Don’t tell me yet.)
You’re a real diamond either way, Colin.
I mean it.
Kev
I am new to your radio show so if the question has been asked a million times before this, I apologize … Are the shows recorded? If so, where can I access them?
Thanks Nate.
Some are recorded, but not all. I don’t currently share the recordings that I do have, but I plan to do something with them in the near future.